![]() Let’s assume that you have an awesome game idea and that you’ve even thought of ways to monetize it, say with in-app purchases or ads. To sum it all up in a brief sentence you need to make sure that you have a compelling game, a way to monetize it and a way to obtain players to play it. If you’re a game developer then you base your business up on three major pillars - product, monetization and customer acquisition. That’s just the tip of the iceberg of the competitive gaming landscape that’s out there for mobile game developers. The number of apps out there is staggering, and game developers have an even harder time, with around 65% of the one million apps out there being games. This week we’ve invited Daniel Shir to share his advice as the co-founder and CTO of Nextpeer, a platform that has helped over 7,000 game developers with discovery and retention through social features.Īccording to the recent data shared by Vision Mobile, roughly 50% of mobile developers are below the so called “app poverty line”, which has them making less than $500 a month. As a part of our series on helping developers turn great games into great businesses, we’ve been talking about the importance of evolving your players into a fan base.
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